The Feis Festival is a new music festival for 2011 based in central London competing with a wide range of established events in an increasingly competitive market.
The Feis Festival retained Elementary to develop and implement an online communication and social media plan to engage with their customers and promote the event for it’s inaugural year.
Elementary implemented ongoing email data capture and a communication plan, this was supported with proactive management of multiple social media channels.
“Elementary came on board to build our social media and database system. With only a short time in the lead up to the event, they built up very strong networks across our Facebook, Twitter and YouTube pages and developed a very loyal customer database for future use. Elementary also provided crucial web analytics which meant we could understand and then target our advertising in a more effective way. Overall, Elementary provided a fantastic service, had a great understanding of our target audience and ensured that we were always efficient in our marketing methods”